Innovative autonomous vehicle company wanted a clear understanding and prioritization of where and how to deploy limited resources — focusing on key markets and the channels required to reach them.
SOLUTION:
Working with cross-functional leadership, we:
- Developed a global market segmentation that reflected the company’s unique perspective
- Analyzed each segment for opportunity (size, growth potential, competitive forces, etc.)
- Assessed the various routes to market for each segment in each geography, focusing on short, intermediate and longer term potential
- Crafted a clear and concise strategy that specified priority markets/segments and the channels to reach them
RESULT:
The company redirected resources based on the strategy and within 6 months of doing so, the sales pipeline increased by over 200%.