Are you a Chinese company looking to enter the U.S. market, or an American company seeking Chinese customers or expansion?  Eos consulting, in partnership with TaoXin,  can provide qualified clients a “1 stop shop” for market entry and related support services for commerce between the U.S. and China, including:

• Business or market entry strategy, growth planning
• Marketing expertise
• Financial expertise, including due diligence
• Human Resources support
• Legal and sourcing/procurement services in China, and due diligence for those services in the U.S.

Today, successful entry into the U.S. market requires much more than meeting legal requirements for importing parts or products, then posting products and prices and expecting enough orders to come in.

If you supply materials, or make parts and/or intermediate products, you must think carefully about how you fit into American supply chains, including:  which customers are the best match for your capabilities; the extent to which you are willing (and able) to change your products for particular customers; and more.

If you are an OEM yourself, you must consider which types of end customers you can best sell to, and how to reach them.

In both cases, you need to consider whether you will move some assembly or fabrication onshore, to the American base of operations.  Your manufacturing strategy will need to take into account not only costs, but responsiveness, quality, and collaboration with your customers.

Similarly, American companies entering the Chinese market must adjust to Chinese cultural and business practices — it is essential have local guidance as you begin to trade and establish operations in China.  In addition to the issues described above, it is especially important for American companies operating in China to establish the appropriate legal and financial arrangements.

Eos consulting has partnered with Chinese consulting firm TaoXin – who is very experienced in these realms, and directly handles legal, financial, and supply chain needs for American companies entering China.

Our deeply experienced consultants have worked extensively with top tier companies across the U.S. and  China.  These include: Geely, John Deere, Cummins, Huawei, Faurecia, Volvo, Weichai, etc.  We can apply that expertise to help your company establish operations, generate revenue, control startup costs and compete more effectively.  The value that you receive is amplified by our ability to seamlessly leverage our expertise across the spectrum of needed services.  Do you only need one or two of these services?  Then let our team tailor a package specifically for your needs.

How we add value for you:

Business/market entry strategy – thinking of entering the U.S. market, yet are not sure specifically where or how to compete to become established in that market?  Once you have a clear understanding of where, do you know how you are going to win in those markets (versus the competition)?  What do these markets require and what products and services should you focus on?  What capabilities and business models are required to be successful?  In what sequence you should make what moves?  Our business/market entry strategy service helps answer these questions and more.

Marketing expertise – once you know where you want to compete and how, how will you market your products and services?  Simply extending what you are doing in your home market is unlikely to work as you expect.  How will you reach customers?  What is your pricing strategy and structure?  How should you promote your products and services?  Each of these elements is critical to your success of your market expansion.  Let our experts help you navigate a path to success.

Legal, financial, and due diligence expertise – after careful  study of the market, you have various structural options for market entry – for example through a partnership, joint venture, acquisition or by registering your company directly.

What are the risks and benefits?   How should you protect your interests?  How will you navigate the legal and financial environment/policies/regulations?

In China, our legal and financial experts can help design the optimal business model/structure, draft and revise contracts, execute the transaction, arrange financing, and protect and fight for your interests until the process is complete.  In the U.S., we can do the due diligence to ensure you connect with the right experts for advice.

Human Resources support – once your entity is established or acquired, how are you going to build the organization?  How will you find and attract the critical skillsets that will be necessary? What are the appropriate compensation levels? What training policies and procedures will be necessary? How should you deal with unions and local governments? Our Human Resources service helps pave the way for your company’s success.

Sourcing/procurement services – in the rapidly developing Chinese market, reliable sourcing is essential.  Our experienced Supplier Quality teams can help find your ideal suppliers, provide effective due diligence and negotiate fair and reliable procurement contracts for your company.

Our approach is collaborative and energetic.  We extend your team’s capabilities and build commitment to action.  We work closely with your team, resulting in sustained commitment even when we are no longer involved.

Might we add value for your company?  If so, please contact us at [email protected] and we will connect to schedule time to discuss your needs.  We look forward to hearing from you!